Amazon Takes Control of James Bond Franchise, Raises Future Concerns
Amazon has now taken control of the James Bond franchise, and it has left UK fans worried about 007’s future. After months of negotiations, Amazon acquired creative rights to the franchise from the Broccoli family, who had protected the British spy’s legacy until now. With Amazon’s purchase of MGM in 2022 and a reported $1 billion deal to acquire Bond’s creative rights, the franchise’s future is up in the air. Insiders believe Amazon will create spin-offs or prequels and may also attempt to profit from merchandise. Some are concerned that Bond’s classic image will change, with more films being made or even a shift towards streaming rather than theatrical releases. There are also concerns over a “woke” redesign, with more recent Bond films having softened the character’s traditional traits. Amazon’s precise plans are not known, but the takeover has already sparked controversy over what it will do to the beloved franchise.